Coca-Cola, Philippine Red Cross and Habitat For Humanity teamed-up to #RebuildPH

After our country has been struck by national disasters and unfortunate events like the earthquake in Bohol and Typhoon Yolanda, we Filipinos have proven our resiliency to the world. But more so as this blog post is written there are still families who needs our help to get back on their feet after this calamities that had taken away their source of income, their houses, and to some, their loved ones. Now, Coca-Cola together with the Philippine Red Cross and Habitat For Humanity Philippines teamed-up to knock in our hearts to share what we have and do what we can for our countrymen.
Last January 30, 2014 an event at the Araneta Center was held for a campaign for good deed, dubbed as #RebuildPH. The campaign aims to do a volunteer round-up and donation drive for our fellow Filipinos to be reminded that "helping never stops" after the climax of the disaster. No help is too big or small, everyone should take part in giving and sharing to help in rebuilding our country to be back on track...
"Yolanda came last November but everyone still remembers it so vividly. Picking up from one of the worst natural disasters in history, it's going to take a lot of effort from both individuals and big businesses. While our partners have done much already, we're positive that out teaming together can make a bigger difference," adds Dick Gordon, Chairman of Philippine Red Cross (PRC).
At present, there are seven priority sectors identified by the government: Samar, Leyte, Cebu, Negros, Capiz, Aklan and Palawan that need both humanitarian and resettlement aid. "Habitat For Humanity is targeting to build 30,000 core houses and distribute 30,000 shelter repair kits for Yolanda victims. We want to achieve this in the next three years but it would take an estimated 6 Billion Php for the construction of the core houses alone. We thank Coca-Cola Philippines for taking this endeavor with us, because we certainly won't be able to do it alone," says Charlie Ayco, CEO and Managing Director of Habitat For Humanity.
Coca-Cola Philippines has been truly dedicated in the advocacy to help our fellow countrymen in their plight. Immediately as the Typhoon Yolanda hit the country Coca-Cola came up with urgent relief efforts in aid of over 200,000 families in partnership with PRC and DSWD (Department of Social Welfare and Development). They have also donated over $2.5 Million to help for further relief operations last November. And on the other hand, Coca-Cola Foundation Philippines have also obtained 4 Million Php from the company's employees which was used for humanitarian efforts. Way to go Coke! More than just being one of our favorite beverage, Coca-Cola stands to lend a helping hand for those in need. Kudos!
Now, let us all take part is this wonderful campaign, RebuildPH through this website: - an online donation and volunteer portal. Please do share it to everyone.. spread the word that EVERY ACT MATTERS, DONATE AND VOLUNTEER TODAY!

*For more photos from the event, please check The event was graced by Coca-Cola Ambassadors Enchong Dee, Joseph Marco, Julia Montes and Kathryn Bernardo. 6cyclemind together with Kean of Callalily, Kleggy of Banda ni Kleggy and Eunice of Gracenote performed for the crowd as well.

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About MsMightyMau

RIYACTION: re·ac·tion [noun] an action performed or a feeling experienced in response to a situation or event.

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