Make this Christmas 'merrier' with Kraft Eden Cheese

For the past 30 years, Kraft Eden cheese has been one of Moms' best friend in making children's baons and meriendas special.. more to that, it can make our up coming holiday season extra special.. So this coming Christmas, Kraft Eden cheese shouldn't be missed!

This year, Eden is paying tribute to Moms for their campaign this holiday season. Dedicating this Christmas TVC for all the hardships of Moms just to make every Christmas merry and memorable. More than Santa Claus, Moms really makes Christmas happen. Moms are the busiest in decorating the house, wrapping gifts, and cooking  sumptuous dishes with Eden cheese! Moms truly deserve the spotlight this Christmas. They are doing everything for their family. To show Eden's love and appreciation to all the dedicated Filipino Moms out there, here is their "Eden Sarap ng Pasko: Dahil Sa'yo Ma." PASASALAMAT TVC:
Aww, who will not be touched by that?

The campaign tagline best summarizes what Eden wants to give moms. It starts with the heart-warming Eden TV commercial that illustrates the many things Moms go through, all to make family celebrations more memorable. It ends aptly with the line, “Para sa lahat ng paskong pinagsisikapan mo, salamat ma.” 

These days, we share stories not by the fire or by reading from books. We tell them through video and sharing on the internet. Eden wanted to perpetuate the Filipino tradition of sharing stories through a video competition among college students. The video that will be decided as most inspiring and will able to capture a heart warming story of how Moms make Christmas special will be unveiled on the brand’s webpage www.sarapngpasko.com this coming November. 


This Christmas, join Eden in making moms feel special for the many things they do to make our holidays more memorable. Eden Sarap ng Pasko: Dahil sa Iyo, Ma! 

1. What does Eden stand for?
Eden Cheese stands for making family moments more special. Eden does this by enhancing moms’ dishes and making them more delicious. The brand aims to help moms in their role as the “makers” of Christmas. When there’s special and delicious food, mom gets to create that special family bonding, which is a sight that is especially dear to her.

2. Why does Eden want to make Christmas special? 
Christmas is one of the most anticipated holidays for Filipinos. With its long heritage of making Filipino lives more delicious since 1981, Eden wants to help make this most awaited season more memorable for moms and their families. 

3. What is the purpose of Eden’s Christmas Campaign? 
Eden makes dishes, and especially Christmas Noche Buena dishes more delicious with its creamy taste. Apart from making the celebrations more malinamnam, Eden wants to give recognition to the people who cook the dishes and who really make Christmas happen: Moms. Through our initiatives for TV and digital media, we aim to give thanks to moms for the roles they play in making Christmas more special for everyone. 

4. Who is the Eden mom?
The Eden mom is a nurturing mom. She is all about family enjoyment. That is why many of her activities revolve around her family. She always wants to make sure her family is well taken care of. And when it comes to food, she is no different. In fact, she finds food preparation highly important as she considers this an expression of her love.

5. What is Eden Sarap ng Pasko?
Eden Sarap ng Pasko is the brand’s traditional Christmas campaign. Year on year, Eden engages its consumers and makes their Christmas experience more special through campaigns that are especially relevant and that celebrate the season of giving.

This year, the brand gives recognition to the key person behind every Christmas. This has always been the most anticipated time of the year and no one takes extra effort to make this festive and worth spending with the family than moms. As a brand that understands Moms, Eden knows just how important it is to make every Christmas special for the family. From wrapping gifts to decorating the entire house, to cooking; it’s mom who does everything. 

To show appreciation, Eden would like to acknowledge and celebrate the efforts of every Mom in making her family’s Christmas memorable through her dishes. Hence, our campaign Eden Sarap ng Pasko: Dahil Sa Iyo, Ma.


On their recently held successful media launch, Kraft Eden cheese made sure that the people of the press and bloggers will feel the love that they are pouring out to all the Moms. They handed over quick and useful tips in decorating, gift-wrapping and cooking! That was truly fun and educational! They also made sure that we will get a great taste of a wide-array menu all cooked by Chef Laudico with Kraft Eden cheese! Yummy beyond what words can say!

I personally salute Eden for standing up and being a brand with a heart. Only Eden has that creamy and delicious taste that enhances moms’ familiar Christmas dishes and makes them even more special. As obvious as it goes I am a cheese-lover! Mighty Maus RIGHT? :)
So please don't blame me if I asked my Lola immediately to make me some cheese sticks out of Eden!

Thank you EDEN!
Daily recipe tips, sharing sessions and inspiring moments with Moms are also available, just by visiting http://www.facebook.com/sarapngpasko

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RIYACTION: re·ac·tion [noun] an action performed or a feeling experienced in response to a situation or event.

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